Common Living, a residential brand specializing in coliving development, was in need of ‘people focused’ images to demonstrate their community driven mission. As the director of interior design and visual content, I led the efforts to create elevated photography for use on their website, ads, social media platforms, press, and investor decks. Partnered with our social media manager, together we produced marketing collateral to capture the concept of community living and roommate life.
Photos by Seth Caplan
My scope of work included:
- creative concept development and photo art direction
- lead shoot planning and production, including budget and schedule maintenance, casting approval, and shot list
- lead styling including sourcing and arrangement of furniture, objects, accessories, soft goods, food, wardrobe, plants, and florals
- day-of oversight and shoot direction
- final photo selection
